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It is simple. The WWE chose The Rock as the cover for video game buys, and a hope of boosted ratings.
How this could boost ratings: If you are a former WWE fan walking into Game Stop, or not a fan at all, but remember how good The Rock was when you watched or know who The Rock is from his massive exposure, this may convince people to buy the game & perhaps even start watching again.
WWE already knows the WWE fans are guaranteed to buy it, so they are now aiming towards another group of people.
This may actually help if Creative keeps it up. Do not mind the 2.90 rating this past Monday, the cup was on.
How this could boost ratings: If you are a former WWE fan walking into Game Stop, or not a fan at all, but remember how good The Rock was when you watched or know who The Rock is from his massive exposure, this may convince people to buy the game & perhaps even start watching again.
WWE already knows the WWE fans are guaranteed to buy it, so they are now aiming towards another group of people.
This may actually help if Creative keeps it up. Do not mind the 2.90 rating this past Monday, the cup was on.
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